The Blank Sheet Project is Arjowiggins Creative Papers' inspiration platform. A platform which challenges designers to break boundaries and look at things in a new way. The Blank Sheet Project should motivate and inspire designers, and should make them ask 'What are you going to 'Blank Sheet'?
The exterior design of the direct mail relates to the theatre theme, which is also featured on 'The Blank Sheet Project' website.
To inspire other designers, advertising for The Blank Sheet Project challenged designers with an example of what could be done with a Blank Sheet. Both are created through laser cutting which refer designers to the Arjowiggins website and a challenge: 'How will you bring our paper to life?'
From the referenced website designers can apply for upto four sample paper packs. If they wish, this sample paper could be the platform for their 'Blank Sheet Project' entry.
